Main Paper Lomwe Linalembedwa mu elEconomicista, malo otsogola ofalitsa nkhani zachuma ku Spain
Posachedwapa, <
Tiyeni tiwone momwe zanenedwera.
Nkhani ya Main Paper ( MP ) ndi chitsanzo cha chitukuko cha sitolo yaying'ono ya mumsewu kukhala yayikulu mumakampani opanga zolembera zamaofesi, komanso imapereka chitsanzo kwa amalonda aku China akunja kuti apititse patsogolo bizinesi yawo.
Magazini ya The Economist inanena kuti poyamba MP ankayimira “Multi Precio,” dzina lachikhalidwe lomwe limaperekedwa ku masitolo ang'onoang'ono, oyendetsedwa ndi China a 100-yen. Lingaliro la dzinali linayamba mu 2006, pamene Chen Lian anabwerera ku Spain ataphunzira za uinjiniya ku Germany. Sanafune kulandira cholowa cha sitolo yaying'ono ya abambo ake ya madola 100 ku Barrio Pilar ku Madrid, koma m'malo mwake anagula galimoto yayikulu ndikubwereka nyumba yosungiramo katundu kuti ayesere kugulitsa zinthu zambiri. Poyamba, anayesa mabizinesi ena, monga zida zamafoni (Locutorio) ndi zamagetsi, koma sizinagwire ntchito. Pakadali pano, nyumba yaying'ono yosungiramo katundu inakula, ikulemba antchito ambiri ndikutumiza zinthu kuchokera ku China m'makontena kuti zigawidwe.
Pamene ankagulitsa ma broom, zovala ndi zinthu zoyeretsera, Chen Lian anaona kuti masitolo ogulitsa zakudya sanali kusamala mokwanira zinthu zolembera ndipo anaona mwayi wopanga dzina lake. Choncho anasintha tanthauzo la MP kuchoka pa “Multi Precio” kupita ku “Madrid Papel” ndipo anagwiritsa ntchito nzeru za abambo ake popanga zinthu zake, kupewa zinthu zosafunikira komanso zithunzi zosaoneka bwino zomwe zimapezeka m'masitolo ogulitsa zakudya ndikuyang'ana kwambiri pa khalidwe ndi mawonekedwe, ngakhale zitakhala kuti phindu ndi lochepa. Cholinga chake chinali pa khalidwe ndi mawonekedwe, ngakhale kuti izi zikutanthauza phindu lochepa.
Patapita nthawi, MP inayamba kulamulira sitolo yogulitsira zakudya ku China, zomwe zinapanga 90% ya bizinesi yake. Kenako MP inasamukira ku msika waukulu wogawa zinthu, ikugwira ntchito ndi makasitomala mongaEroskindiCarrefour, ndipo mu 2011 anayamba bizinesi yotumiza kunja yomwe tsopano ikupezeka m'maiko oposa 40.
Kufalikira kwa malonda padziko lonse kwapangitsa kuti dzina la MP lisinthe kukhala Main Paper , ufumu wa mabuku aofesi. Bizinesi yake ndi yayikulu mokwanira kuti ikwaniritse mgwirizano wogwirizana ndi makampani apadziko lonse lapansi mongaKoka Kola, timu ya mpira wa dziko la Spain, ndiNetflixmndandanda monga Stranger Things, House of Paper, ndi The Squid Game.
Kabukhu ka Main Paper kali ndi zinthu zoposa 5,000 kuyambiramapensulo, zizindikirondi utoto ku mabuku olembera, mapulani ndi makalendala pansi pa mitundu inayi. Wodziwika bwino, MP , amayang'ana kwambirizolemba, zida zolembera, zinthu zokonzera,zinthu zogulitsira pa desikindintchito zamanja; Artiximayang'ana kwambiri zinthu zaluso; Sampack imadziwika bwino ndimatumba a m'mbuyondimabokosi olembera zinthundipo Cervantes akuyang'ana kwambiri pamabuku olembera, mapepala olembera makalata ndi mapepala olembera makalata.
Njira yopezera zinthu ya Main Paper ikuphatikiza kugula zinthu kuchokera kumayiko osiyanasiyana ndi kulongedza komaliza m'mafakitale ake, ndipo zinthu zoposa 40% zake zimachokera ku Europe ndipo 20% zimapangidwa ku Spain.
Njira yopezera zinthu ya Main Paper ikuphatikiza kugula zinthu kuchokera kumayiko osiyanasiyana ndi kulongedza komaliza m'mafakitale ake, ndipo zinthu zoposa 40% zake zimachokera ku Europe ndipo 20% zimapangidwa ku Spain.
Pofuna kuthandizira kukulitsa bizinesiyi, kampaniyo yapita patsogolonso pankhani ya zinthu zoyendera, kuchokera ku nyumba yosungiramo katundu yaying'ono mpaka ku malo osungiramo katundu okwana 20,000 m2 omwe ali mumzinda wa Seseña, Toledo, zomwe zikuwonetsa mzimu wa kampaniyo wopanga zinthu zatsopano komanso wapadziko lonse lapansi. Malo osungiramo katunduwa ali ndi anthu oposa 150 ochokera ku China, Spain ndi mayiko ena oposa 20.
Malo ochitira zinthu alinso ndi malo owonetsera zinthu okwana masikweya mita 300 omwe amawonetsa zinthu zonse za kampaniyo mwanjira yokongola komanso yaukadaulo, mogwirizana ndi kudzipereka kwa woyambitsa Chen Lian pakupanga gulu la masitolo ogulitsa zakudya. Ndipotu, Main Paper yakhala ndi gulu logulitsa zinthu zowoneka bwino kuyambira zaka zisanu zapitazo, kupita kumasitolo ogulitsa zinthu zake kuti akaphunzitse eni masitolo momwe angaziwonetse molondola, motsatira malangizo, ndikukhazikitsa mawonekedwe owonetsera pakona ofanana ndi omwe amagwiritsidwa ntchito ndi makampani ena ogulitsa zakudya ndi zakumwa m'njira zogawa zachikhalidwe.
Pambuyo pogulitsa ma euro 100 miliyoni mu 2023 (ma euro 80 miliyoni pamsika waku Spain), cholinga chachikulu cha Main Paper ndikusunga kukula kwa 20% pamsika wapadziko lonse lapansi ndi 10% pamsika wakunyumba, makamaka pakukulitsa njira zogawa kupatula polyvalent.
Nthawi yotumizira: Ogasiti-15-2024
